You know ChatGPT isn’t citing you.
Now learn exactly how to fix it.
AI search is already sending your competitors traffic. While you were optimizing for Google, ChatGPT, Perplexity, and Claude quietly decided who to recommend — and it probably wasn’t you.
The GEO Optimization Playbook is the complete operating manual for getting your brand cited by AI search engines. 47 pages. 7 modules. Based on data, not theory.
$297 one-time · 30-day money-back guarantee
The complete operating manual for AI search visibility
GEO (Generative Engine Optimization) isn’t a trend. It’s a fundamental shift in how people find information — and how brands get discovered. AI search engines are already handling millions of queries that used to go to Google.
This playbook gives you the exact framework we developed across 37 experiments: what signals AI models use to select citations, which content structures get quoted, and how to systematically improve your GEO Score over time.
Diagnostic first
The 30-item checklist tells you exactly where your gaps are before you write a single word.
Experiment-based
Every recommendation is backed by data from our own GEO experiments — not borrowed from SEO playbooks.
Actionable, not academic
Templates, checklists, and schema snippets you can copy-paste today.
Everything you need to dominate AI citations
Each module is self-contained. Start with the checklist if you want a quick diagnostic, or work through them in order for the full system.
Understand the mechanics behind ChatGPT, Perplexity, and Claude's retrieval systems — and why traditional SEO signals don't transfer.
- How LLMs select sources to cite
- The difference between indexing and citation
- Why authority signals matter differently in AI search
The complete diagnostic framework. Run through all 30 items and you'll know exactly where your citation gaps are and what to fix first.
- Technical requirements (schema, structured data, crawlability)
- Content authority signals AI models look for
- Brand mention patterns that drive citations
The specific content patterns that correlate with AI citations — based on analysis of 1,000+ brand mentions across ChatGPT responses.
- The 'citation magnet' content structure
- How to write definitions AI models quote verbatim
- Topic clustering for AI search visibility
How to measure your GEO performance over time — without expensive tools. Includes our free tracking template.
- Manual citation monitoring across 4 AI platforms
- How to build a keyword x platform matrix
- Leading indicators that predict citation improvements
ChatGPT, Perplexity, Claude, and Gemini each have distinct citation behaviors. This module covers what works on each.
- ChatGPT citation patterns vs. Perplexity's source cards
- How Claude weighs credibility differently
- Gemini's integration with Google's trust signals
The exact methodology we used to run 37 GEO experiments — so you can run your own and know what's actually moving the needle.
- How to structure a GEO experiment
- Minimum sample sizes and measurement windows
- Which variables to test first (and which to ignore)
A curated set of copy-paste templates: citation-optimized content structures, schema markup snippets, and tracking spreadsheets.
- 10 citation-optimized content templates
- Schema markup for 6 common content types
- GEO tracking spreadsheet (Google Sheets + Notion)
Based on 37 real experiments.
Not recycled SEO advice.
What everyone else is doing
- ✕Applying Google SEO playbooks to AI search
- ✕Optimizing for keywords AI engines don't use
- ✕Building backlinks that AI models don't weight
- ✕Writing blog posts that never get cited
What the data shows actually works
- ✓Structured content that AI models quote verbatim
- ✓Authority signals that LLMs weigh differently from Google
- ✓Topic depth patterns that drive citation selection
- ✓Platform-specific strategies (ChatGPT ≠ Perplexity)
We ran controlled experiments on real domains across 6 industries. The playbook documents what moved GEO Scores — and what didn’t.
What practitioners are saying
Early access results from teams who implemented the framework.
“I ran the 30-item checklist on our site and found 11 gaps I didn't know we had. Fixed 7 of them in a week. ChatGPT is now citing us for 3 of our target keywords.”
“The module on content structure alone was worth the price. We rewrote our top 5 pages using the citation magnet framework. Perplexity started sourcing us within 10 days.”
“We'd been trying to figure out GEO for 6 months on our own. The experiment framework gave us a system. Our GEO Score went from 28 to 61 in two months.”
60 days post-implementation
Median outcomes from early access cohort. Individual results vary by domain, industry, and implementation effort.
Everything you need to know before you buy.
Traditional SEO optimizes for Google's crawl-index-rank pipeline. GEO optimization is fundamentally different — AI search engines don't rank pages, they synthesize answers and cite sources they've determined are credible and relevant. Different signals, different tactics. This playbook is built specifically for AI citation, not Google rankings.
In our experiments, content changes took 2–4 weeks to show up in citation patterns. Technical changes (schema, structured data) sometimes showed results within days. The checklist will tell you what's highest priority for your specific situation.
No. The playbook includes manual tracking methods that require no paid tools. If you want automated monitoring, our Starter plan ($49/mo) covers that — but the playbook works standalone.
Google rankings and AI citations are increasingly independent. We've analyzed brands with top-3 Google positions that have zero ChatGPT citations — and smaller brands with GEO Scores over 70. Google authority helps, but it's not the whole picture.
Yes. ChatGPT, Perplexity, and Claude are global tools. We've run experiments across US, UK, Canadian, and Australian markets. The core signals are consistent, though we note regional variations where we've observed them.
47-page PDF, 7 video modules (totaling ~2 hours), the 30-item GEO checklist (printable), 10 content templates, 6 schema markup snippets, and a tracking spreadsheet. All delivered immediately on purchase.
Your purchase covers a single-seat license. Team access (up to 5 seats) is available at checkout for an additional fee. If you need a broader team license, contact us directly.
30-day money-back guarantee
If you implement the checklist, follow at least three modules, and don’t see measurable improvement in your GEO Score within 30 days — email us for a full refund. No questions asked.
We’re confident in this material because it’s based on real data from real experiments. The risk is on us.
One payment. Permanent access.
GEO Optimization Playbook
Complete framework for AI search visibility
- 47-page PDF — full playbook with all frameworks
- 7 video modules (~2 hours of instruction)
- 30-item GEO checklist (printable PDF)
- 10 citation-optimized content templates
- 6 schema markup snippets (copy-paste ready)
- GEO tracking spreadsheet (Google Sheets + Notion)
- 1 month free Starter plan ($49 value) — citation monitor for 10 keywords
- Lifetime updates as GEO best practices evolve
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Your competitors are figuring this out right now.
AI search is not a future trend. It’s the current reality for millions of queries. The brands that build GEO authority now will compound that advantage for years.
30-day money-back guarantee · No subscription required