Otterly.AI Alternatives (November 2026): 10 Tools and What Otterly Really Costs
The best Otterly.AI alternatives are Peec AI if you want more prompts without Otterly's jump from $29 to $189, HubSpot AEO if your marketing already runs on HubSpot, AthenaHQ if you need many engines at volume, and Semrush or Ahrefs if you already pay for one of those suites. On price, Otterly is hard to beat: per engine checked, it is the cheapest self-serve tracker we priced.
Otterly.AI is a good entry-level tracker, and AI engines recommend it often. People look for alternatives for three reasons: the Lite plan tracks only 15 prompts, the next plan costs $189 a month, and Gemini, Google AI Mode and Claude are paid add-ons. This page works out what Otterly really costs once you add those engines, compares that with ten alternatives priced on each vendor's own page, and helps you decide whether you need a tracker yet.
We sell a tool in this category too. LumenGEO is on the list, it is clearly marked, and it is not ranked first.
Reviewed & pricing current as of November 2026
Pick by what bothers you about Otterly. The jump from 15 to 100 prompts: Peec AI ($95 for 50) or HubSpot AEO ($50 for 25). Paying extra for Gemini and Claude: AthenaHQ includes 11 engines. Another subscription: use the AI module in Semrush or Ahrefs if you already pay for one. Not sure you have a problem yet: a one-time check before any tracker.
What does Otterly.AI cost once you add engines?
Otterly.AI starts at $29 a month for 15 prompts, each checked daily on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Adding Gemini, Google AI Mode and Claude takes Lite to $76 a month and Standard to $416.
| Plan | Base (4 engines) | All 7 engines |
|---|---|---|
| Lite, 15 prompts | $29/mo | $76/mo |
| Standard, 100 prompts | $189/mo | $416/mo |
| Premium, 400 prompts | $489/mo | $1,226/mo |
Monthly prices from Otterly's pricing page, 9 November 2026, before tax. The add-ons are Gemini, Google AI Mode and Claude: $9, $9 and $29 a month on Lite; $59, $59 and $109 on Standard; $149, $149 and $439 on Premium.
Annual billing takes about 15% off the base plans ($25, $160 and $422 a month). Enterprise starts at 1,000 prompts and is custom. Every self-serve plan has a free trial and unlimited team members. Lite also has one workspace and 3 recommendations a week. API and MCP access start on Standard, and extra prompts ($99 per 100) can't be added to Lite.
The add-ons matter more than the base price. On Lite they cost more than the plan itself, because Claude alone is $29.
Is Otterly expensive compared with other trackers?
No. Per engine checked, Otterly is the cheapest of the self-serve trackers we priced: $0.48 per prompt per engine a month on Lite. Most of them charge about $2 per tracked prompt at entry; what differs is how many engines that prompt is checked on.
| Entry plan | Price | Per prompt, per engine |
|---|---|---|
| Otterly.AI Lite | $29 for 15 prompts, 4 engines | $0.48 |
| Scrunch Core | $250 for 125 prompts, 4 engines | $0.50 |
| Peec AI Starter | $95 for 50 prompts, 3 engines | $0.63 |
| Writesonic GEO Starter | $99 for 50 prompts, 3 engines | $0.66 |
| HubSpot AEO | $50 for 25 prompts, 3 engines | $0.67 |
| Semrush AI Visibility Toolkit | $99 for 25 prompts, 4 engines | $0.99 |
Our arithmetic from each vendor's published entry price on 8–9 November 2026: monthly price ÷ prompts ÷ engines. Rankscale and AthenaHQ sell answers rather than prompts, so they are compared by volume below.
So if Otterly feels expensive, the cause is the step from 15 to 100 prompts, or the engine add-ons, not the rate. The best alternative is the one that removes whichever of those is your problem.
Volume is the other trap. Otterly Lite checks 15 prompts on 4 engines every day, about 1,800 AI answers a month. Rankscale's $17 Essentials plan (yearly billing only) allows up to 480 answers a month across 17+ engines. AthenaHQ's $295 Starter allows 3,600 answers a month across 11. Both cover more engines than Otterly, but neither checks as often for the money.
What do AI engines say about Otterly?
In our test of five buyer questions on four engines (8 November 2026), Otterly.AI was named in 11 of 20 answers. Only Semrush and Ahrefs, at 12 each, were named more often.
| Engine | Answers naming Otterly (of 5) |
|---|---|
| Gemini | 4 |
| Claude | 4 |
| Perplexity | 2 |
| ChatGPT | 1 |
Questions included "What's the best AI visibility checker for small businesses?" and "Which are the top tools to check if ChatGPT recommends my brand?", each asked once per engine through DataForSEO's LLM API with web search on. Peec AI was named in 10 answers, Profound in 8 and LumenGEO in none. Full table on our Peec AI alternatives page.
Perplexity called it the best checker for most small businesses and "affordable ongoing tracking", and quoted the $29 entry price. Gemini and Claude named it far more often than ChatGPT did. That matters for Otterly users too: Gemini and Claude are the engines Otterly charges extra to track.
The best Otterly.AI alternatives, compared
Prices checked on each vendor's own pricing page on 8 or 9 November 2026. For each, what it costs and how it compares with Otterly Lite (15 prompts, 4 engines, daily).
Peec AI
Price: Starter $95 a month for 50 prompts on 3 engines you pick from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver; Pro $245 for 150. Perplexity is an extra-cost add-on. Free trial.
Versus Otterly: the gentler step up: 50 prompts for $95 rather than 100 for $189. You trade a fourth engine for more prompts.
HubSpot AEO
Price: $50 a month ($45 on annual billing) for 25 prompts on ChatGPT, Perplexity and Gemini. No HubSpot subscription needed; included in Marketing Hub Pro and Enterprise. Free trial of 25 prompts, no card.
Versus Otterly: 10 more prompts than Lite for $21 more, with Gemini included; no Copilot or AI Overviews. Best if your CRM is HubSpot.
AthenaHQ
Price: Starter $295 a month for 3,600 answers across 11 engines, including Gemini, Claude and AI Mode, with unlimited prompts. A free tier gives a one-off batch of answers.
Versus Otterly: cheaper than Otterly Standard with every add-on ($416), but Otterly Standard runs about 21,000 answers a month at that price, against AthenaHQ's 3,600.
Rankscale
Price: Essentials $17 a month, billed yearly, for up to 480 answers across 17+ engines; Pro $99 a month. 7-day trial of Pro.
Versus Otterly: the cheapest way to see many engines, including Gemini and Claude without add-ons; about a quarter of Otterly Lite's monthly volume.
Scrunch
Price: Core $250 a month for 125 prompts on ChatGPT, Perplexity, AI Overviews and Copilot, plus 5 site audits. 7-day free trial.
Versus Otterly: the same 4 engines as Otterly's base plans and 25 more prompts than Standard, for $61 more.
Semrush AI Visibility Toolkit
Price: $99 a month per domain for 25 daily prompts on ChatGPT, Google AI, Gemini and Perplexity. Semrush's SEO + AI Search plans also include AI tracking, from $139 a month (50 prompts).
Versus Otterly: twice Otterly's rate per engine; worth it mainly if your SEO already runs on Semrush.
Ahrefs Brand Radar
Price: a few daily custom prompts are included in paid Ahrefs plans (5 a day on Lite); custom prompt tracking from $50 a month and the AI Visibility Index at $199 a month per AI model, on top of an Ahrefs subscription.
Versus Otterly: a huge prebuilt prompt index instead of only the prompts you choose; good value only inside Ahrefs.
Writesonic GEO
Price: Starter $99 a month ($79 annual) for 50 prompts on ChatGPT, Gemini and AI Overviews. Free trial.
Versus Otterly: tracking plus an AI writing tool in one subscription.
Profound
Price: no published paid price for brands: a free 7-day trial, then enterprise packages after a demo.
Versus Otterly: a different class of tool, for large brands with many markets. See Profound alternatives.
LumenGEO (ours)
Price: free check on ChatGPT and Perplexity; a one-time $19 AI Visibility Report (20 buyer answers on ChatGPT, Perplexity, Gemini and Claude, the pages they cite and your fixes written out); tracking from $49 a month.
Versus Otterly: not a daily tracker. One check across four engines, including the two Otterly sells as add-ons, before you decide whether you need one.
Do you need a tracker yet?
Daily tracking pays when someone publishes, pitches or fixes something every week and wants to see the number move. Before that, 15 prompts checked every day mostly tell you the same thing every day.
The cheaper first step is one wide check: are you named for your buyers' questions, on which engines, who is named instead, and which pages the engines read. That is what our report does, across ChatGPT, Perplexity, Gemini and Claude, with questions such as "what's the best [category] tool?" and "is [brand] legit?", for $19 once, starting from a free check. If it shows a problem worth watching weekly, Otterly Lite is a sensible next step.
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Frequently asked questions
What is the best Otterly.AI alternative?
It depends on what you want to fix. For more prompts without the jump to $189, Peec AI ($95 for 50) or HubSpot AEO ($50 for 25). For many engines without add-ons, AthenaHQ or Rankscale, at lower volume. If you already pay for Semrush or Ahrefs, try their AI module first. For enterprise scale, Profound.
How much does Otterly.AI cost?
Lite is $29 a month for 15 prompts, Standard $189 for 100 and Premium $489 for 400, with about 15% off on annual billing. Those plans track ChatGPT, Google AI Overviews, Perplexity and Copilot. Adding Gemini, Google AI Mode and Claude brings Lite to $76 a month and Standard to $416.
Is there a cheaper alternative to Otterly.AI?
Not per engine checked: at $0.48 per prompt per engine a month, Otterly Lite was the cheapest self-serve tracker we priced. Rankscale's Essentials plan is cheaper in dollars ($17 a month, billed yearly) and covers more engines, but allows up to 480 answers a month, about a quarter of Otterly Lite's volume. If you only need one answer, LumenGEO's report is $19 once.
Does Otterly.AI track Gemini and Claude?
Yes, as paid add-ons. On Lite, Gemini and Google AI Mode are $9 a month each and Claude is $29. On Standard they are $59, $59 and $109.
Related: Peec AI alternatives · Profound alternatives · HubSpot AI Search Grader alternatives · LumenGEO vs Otterly