Who AI search surfaces for CRM
hubspot.com and zapier.com tie atop the crm retrieval pool (3/5 queries each)
| # | Domain | Type | Queries | Mean pos. |
|---|---|---|---|---|
| 1 | hubspot.com | Brand | 3/5 | 4 |
| 2 | zapier.com | Aggregator | 3/5 | 5.33 |
| 3 | salesforce.com | Brand | 2/5 | 1.5 |
| 4 | solutionsreview.com | Aggregator | 2/5 | 2 |
| 5 | monday.com | Brand | 2/5 | 5 |
| 6 | research.com | Aggregator | 2/5 | 6 |
| 7 | creatio.com | Brand | 2/5 | 6.5 |
| 8 | youtube.com | Editorial | 1/5 | 3.5 |
| 9 | uschamber.com | Editorial | 1/5 | 1 |
| 10 | g2.com | Aggregator | 1/5 | 2 |
| 11 | cargas.com | Brand | 1/5 | 2 |
| 12 | expertmarket.com | Aggregator | 1/5 | 2 |
“Queries” = how many of the 5 sampled queries surfaced this domain in the top 10 (across 3 samples). Position is the mean rank when present.
By distinct domain the pool is 51.7% brand-owned, 24.1% aggregator/directory, 24.1% editorial. Brand pages hold the largest single share here, so your own domain can compete directly.
hubspot.com (brand) and zapier.com (aggregator) tie as the most consistently surfaced sources, each appearing in 3 of 5 sampled queries. Below them, salesforce.com (brand) at 2/5 and solutionsreview.com (aggregator) at 2/5 also recur. 7 of the 29 distinct domains surface in two or more of the 5 queries; the rest appear once and drop out. Across the pool, brand-owned pages hold the largest share of what AI search retrieves here.
A comprehensive on-domain library is a credible lever in this category. The retrieval set is very stable run to run (top-10 overlap 1), so a single snapshot is a reasonable read.
Methodology & limits: Snapshot only: 5 buyer-intent queries, 3 samples each, one time period. This maps the retrieval candidate pool (what AI search can draw from), not logged AI citations. Treat it as a directional signal, not a census.
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