Who AI search surfaces for marketing agency
webfx.com and agencies.semrush.com and designrush.com tie atop the marketing agency retrieval pool (2/5 queries each)
| # | Domain | Type | Queries | Mean pos. |
|---|---|---|---|---|
| 1 | webfx.com | Brand | 2/5 | 3.17 |
| 2 | agencies.semrush.com | Aggregator | 2/5 | 3.5 |
| 3 | designrush.com | Aggregator | 2/5 | 9 |
| 4 | onelittleweb.com | Aggregator | 1/5 | 1 |
| 5 | wellows.com | Brand | 1/5 | 1 |
| 6 | weareamnet.com | Brand | 1/5 | 1 |
| 7 | kexino.com | Brand | 1/5 | 1 |
| 8 | accuracast.com | Brand | 1/5 | 2 |
| 9 | hawksem.com | Brand | 1/5 | 2 |
| 10 | dmcgglobal.com | Brand | 1/5 | 2 |
| 11 | therubiconagency.com | Brand | 1/5 | 2 |
| 12 | fitsmallbusiness.com | Editorial | 1/5 | 3 |
“Queries” = how many of the 5 sampled queries surfaced this domain in the top 10 (across 3 samples). Position is the mean rank when present.
By distinct domain the pool is 71.4% brand-owned, 18.4% aggregator/directory, 10.2% editorial. Brand pages hold the largest single share here, so your own domain can compete directly.
webfx.com (brand) and agencies.semrush.com (aggregator) and designrush.com (aggregator) tie as the most consistently surfaced sources, each appearing in 2 of 5 sampled queries. Below them, onelittleweb.com (aggregator) at 1/5 and wellows.com (brand) at 1/5 also recur. 3 of the 49 distinct domains surface in two or more of the 5 queries; the rest appear once and drop out. Across the pool, brand-owned pages hold the largest share of what AI search retrieves here.
A comprehensive on-domain library is a credible lever in this category. The retrieval set is very stable run to run (top-10 overlap 0.9022), so a single snapshot is a reasonable read.
Methodology & limits: Snapshot only: 5 buyer-intent queries, 3 samples each, one time period. This maps the retrieval candidate pool (what AI search can draw from), not logged AI citations. Treat it as a directional signal, not a census.
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