— AI Citation Index

Who AI search surfaces for marketing agency

webfx.com and agencies.semrush.com and designrush.com tie atop the marketing agency retrieval pool (2/5 queries each)

5 queries · 3 samples each49 distinct domainsVery stable (Jaccard 0.9022)
3 sources tie
as the most-retrieved, each surfacing in 2 of 5 queries
— Most-surfaced domains
#DomainTypeQueriesMean pos.
1webfx.comBrand2/53.17
2agencies.semrush.comAggregator2/53.5
3designrush.comAggregator2/59
4onelittleweb.comAggregator1/51
5wellows.comBrand1/51
6weareamnet.comBrand1/51
7kexino.comBrand1/51
8accuracast.comBrand1/52
9hawksem.comBrand1/52
10dmcgglobal.comBrand1/52
11therubiconagency.comBrand1/52
12fitsmallbusiness.comEditorial1/53

“Queries” = how many of the 5 sampled queries surfaced this domain in the top 10 (across 3 samples). Position is the mean rank when present.

— Who owns the pool: brand vs third-party
Aggregator / directory 18.4%Editorial / review media 10.2%Brand-owned 71.4%

By distinct domain the pool is 71.4% brand-owned, 18.4% aggregator/directory, 10.2% editorial. Brand pages hold the largest single share here, so your own domain can compete directly.

— What this means for marketing agency

webfx.com (brand) and agencies.semrush.com (aggregator) and designrush.com (aggregator) tie as the most consistently surfaced sources, each appearing in 2 of 5 sampled queries. Below them, onelittleweb.com (aggregator) at 1/5 and wellows.com (brand) at 1/5 also recur. 3 of the 49 distinct domains surface in two or more of the 5 queries; the rest appear once and drop out. Across the pool, brand-owned pages hold the largest share of what AI search retrieves here.

— The GEO play

A comprehensive on-domain library is a credible lever in this category. The retrieval set is very stable run to run (top-10 overlap 0.9022), so a single snapshot is a reasonable read.

Methodology & limits: Snapshot only: 5 buyer-intent queries, 3 samples each, one time period. This maps the retrieval candidate pool (what AI search can draw from), not logged AI citations. Treat it as a directional signal, not a census.

— Queries sampled
  • best marketing agencies for small business 2026
  • top digital marketing agencies 2026
  • how much does a marketing agency cost per month
  • marketing agency vs in-house marketing team
  • affordable marketing agency for startups
— Free GEO Audit

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