Who AI search surfaces for SaaS
No single source dominates saas: the pool is 51.2% brand across 41 domains
Heads up: the sampled queries in this category draw from largely separate candidate pools, so these domains do not form a single ranked leaderboard. Read the table as “what surfaced”, and lean on the type mix below.
| # | Domain | Type | Queries | Mean pos. |
|---|---|---|---|---|
| 1 | emailtooltester.com | Aggregator | 1/5 | 5 |
| 2 | upflow.io | Aggregator | 1/5 | 1 |
| 3 | hubspot.com | Brand | 1/5 | 1 |
| 4 | fixify.com | Brand | 1/5 | 1 |
| 5 | slack.com | Brand | 1/5 | 1 |
| 6 | emailvendorselection.com | Aggregator | 1/5 | 1 |
| 7 | outseta.com | Aggregator | 1/5 | 2 |
| 8 | salesforce.com | Brand | 1/5 | 2 |
| 9 | helpspot.com | Brand | 1/5 | 2 |
| 10 | chanty.com | Aggregator | 1/5 | 2 |
| 11 | brevo.com | Brand | 1/5 | 2 |
| 12 | paddle.com | Brand | 1/5 | 3 |
“Queries” = how many of the 5 sampled queries surfaced this domain in the top 10 (across 3 samples). Position is the mean rank when present.
By distinct domain the pool is 51.2% brand-owned, 36.6% aggregator/directory, 12.2% editorial. Brand pages hold the largest single share here, so your own domain can compete directly.
The 5 queries sampled in this category draw from largely separate candidate pools, so no single domain recurs across them (each of the 41 distinct domains surfaced for a single query). The retrieval layer leans on brand-owned pages rather than any one site.
A comprehensive on-domain library is a credible lever in this category. The retrieval set is very stable run to run (top-10 overlap 1), so a single snapshot is a reasonable read.
Methodology & limits: Snapshot only: 5 buyer-intent queries, 3 samples each, one time period. This maps the retrieval candidate pool (what AI search can draw from), not logged AI citations. Treat it as a directional signal, not a census.
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