Who AI search surfaces for video conferencing
G2 surfaces in 4 of 5 video-conferencing queries with a 0.91 Jaccard stability score, making it the single most consistent domain in the retrieval pool
| # | Domain | Type | Queries | Mean pos. |
|---|---|---|---|---|
| 1 | g2.com | Aggregator | 4/5 | 2.85 |
| 2 | pumble.com | Editorial | 2/5 | 4 |
| 3 | zoho.com | Brand | 2/5 | 6 |
| 4 | crazyegg.com | Editorial | 2/5 | 1.4 |
| 5 | dialpad.com | Brand | 1/5 | 1 |
| 6 | avixa.org | Editorial | 1/5 | 1 |
| 7 | thedigitalnonprofit.com | Editorial | 1/5 | 1 |
| 8 | larksuite.com | Brand | 1/5 | 1 |
| 9 | techradar.com | Editorial | 1/5 | 2 |
| 10 | jabra.com | Brand | 1/5 | 2.67 |
| 11 | softwarefinder.com | Aggregator | 1/5 | 3 |
| 12 | timedoctor.com | Editorial | 1/5 | 3 |
“Queries” = how many of the 5 sampled queries surfaced this domain in the top 10 (across 3 samples). Position is the mean rank when present.
Editorial content dominates the unique-domain count at 46.2% (18 of 39 domains), with brands at 30.8% (12 domains) and aggregators at 23.1% (9 domains). In pooled appearances (counting every result slot), the split is editorial 46.0%, brand 28.6%, aggregator 25.4%. Compared to the global index where brands are 48.6% of unique domains, video conferencing has flipped that — editorial is the plurality. That shift matters: the candidate pool AI search engines pull from in this vertical is more likely to surface independent roundups and how-to-choose guides than vendor pages, meaning the editorial gate is relatively wide open for a well-positioned third-party publisher.
G2.com (aggregator) is the standout domain, surfaced in 4 of 5 queries across 13 total appearances at a mean position of 2.85 — the most consistent presence in the pool. Behind it, Pumble.com and Crazyegg.com (both editorial) each appear in 2 of 5 queries. Zoho.com is the only brand-owned domain to appear in more than one query, surfacing in 2 of 5 with a mean position of 6.0. The remaining 35 domains each appear in only a single query, reflecting a long tail of editorial and brand content that the retrieval pool draws on selectively.
G2 surfaces in 4 of 5 queries at a mean position of 2.85 — if your product lacks a strong G2 profile with recent reviews, category badges, and a complete feature set, you are absent from the dominant node in the retrieval pool. Beyond G2, the real opportunity is editorial: 46.2% of unique surfaced domains are editorial outlets, but most (33 of 35 non-top-leaders) appear in only one query. That fragmentation means no single editorial voice has locked up the pool. Secure placements in Pumble, Crazyegg, TechRadar, and niche-audience outlets like TheDigitalNonprofit and BCSConsultants rather than chasing generic tech media. For the 'Zoom vs Teams' comparison query specifically, avixa.org and timedoctor.com surface there — getting a mention or data reference in AV-industry and productivity-vertical editorial is a viable route that most video conferencing brands overlook.
Methodology & limits: This vertical covers 5 queries from a point-in-time web-search retrieval snapshot. It maps the candidate pool AI search engines draw from, not a direct log of which pages any specific AI product cited. With only 5 queries, the leaderboard reflects general patterns but cannot be treated as a census of the full retrieval landscape. The meanJaccardTop10 of 0.91 indicates high stability across the 5 queries, so the leaderboard order is reliable as a relative signal within this snapshot.
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Which sites does AI search retrieve most often for video-conferencing software queries?
Based on a 5-query retrieval landscape snapshot, G2.com surfaces in 4 of 5 queries at a mean position of 2.85, making it the most consistently retrieved domain. Pumble.com and Crazyegg.com each appear in 2 of 5 queries. The pool is broadly editorial (46.2% of unique domains), meaning independent review and roundup content accounts for the plurality of what AI search engines have available to draw from.
Should a video-conferencing brand focus GEO effort on its own site or third-party coverage?
Third-party coverage accounts for 69.2% of unique surfaced domains in this vertical (editorial 46.2% plus aggregators 23.1%). Brand-owned domains are 30.8% of the pool and rarely surface in more than one query. That structure strongly favours investing in G2 profile quality, securing placements in editorial roundups (Pumble, Crazyegg, TechRadar), and targeting niche-audience outlets where competition is lower and query-specific relevance is high.
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